Thursday, August 7, 2008

H&M collab. with Comme des Garçons


Vancity fashionistas, brace yourselves!
The grand opening of H&M's flagship store answered the prayers of each and every fashion fanatic out there, and now H&M has yet another surprise in store for us. Summer is not yet over, but we stylish ladies just can't seem to resist taking a sneak peak at what's in store for us in the upcoming season. H&M has teamed up with outstanding designers like Stella McCartney, Karl Lagerfeld and Viktor & Rolf. Most recently, H&M collaborated with Roberto Cavalli and created sexy animal-printed mini-dresses we just couldn't say no to! This year, Comme des Garçons (French for “like some boys”), an avant-garde label, widely known for its cutting edge and artistic clothes, will be designing a line for H&M. Rei Kawakubo, also known as “the ultimate fashion rebel” and head designer of Comme des Garçons, established her fashion empire in 1973 in Japan. Since then, she has created a series of always chic and memorable lines so all you shopping addicts are in for a treat come mid-November.
Kawakubo’s Fall 2008 line (http://www.style.com/fashionshows/collections/F2008RTW/review/CMMEGRNS) consists of a lot of blacks and reds, underwear worn as outer-wear, chopped-up garments and extreme layering. While Kawakubo's experimental vision does not exactly coincide with the "every day girl" demographic that H&M is known for, she has embraced the opportunity as a "fascinating challenge". Even with our extensive knowledge of fashion, we cannot fathom what Kawakubo will come up with! Will she finally give in to the status quo of skinny jeans and cute tanks or will Kawakubo's daring and unconventional style completely transform H&M? Unfortunately, we can only (impatiently) wait and see. Visit http://www.hm.com/ for more information, and hopefully, some Comme des Garçons previews soon!

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